PART 1 1- Explain how you would begin to come up with a concept for an

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Question:

PART 1

1- Explain how you would begin to come up with a concept for an advertisement.

2 - What should you consider around the platform (for example, social media)? For example, if you are focusing on a short-form video vs. a lengthy video, there may be certain platforms that are better.

3 - Use the videos in the supplemental materials to assist you in coming up with this response

PART 2

1 - Describe the various types of media that a company or an individual can advertise in

2 - Give at 2-3 examples of companies that you believe consistently have strong advertising. Why do they stand out to you? Is it the creative, the copy, the format (photo, video)?

3 - What is an Advertising Campaign? What is an Integrated Media Ad Campaign? Explain.