Part 1: ACTIVITY Example: Compare the differential distribution design and overall strategy for two very different...

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Part 1: ACTIVITY Example: Compare the differential distribution design and overall strategy for two very different products - Canon cameras and custom-made men's hair pieces. The following is an example of what you should do. DELL laptop: Compare: Channel Design: Illustrate graphically and discuss. Distribution Intensity: Which level? Marketing Plan Activity CHANNEL DESIGN: PLACE STRATEGIES Producer Consumers Canon WOOD NOW EF-S wwse Selected Retailers -55m 1:35-58 EOS T Canon EOS an autofocus single-lens reflex camera series produced and marketed by Canon Inc. DISTRIBUTION INTENSITY*: Selective distribution involving a dual distribution strategy. For direct online channel For indirect - through selected retailers, including Best Buy, Staples, WalMart, etc. *Choose - exclusive, selective, intensive SFAG OF LONDON Established in 1970 Established since 1970, Stag of London offers the finest quality hand-made men's wigs and hair pieces. Prices from USD280 to USD2000. (source: wigsmen.com) Part 1: ACTIVITY Example: Compare the differential distribution design and overall strategy for two very different products - Canon cameras and custom-made men's hair pieces. The following is an example of what you should do. DELL laptop: Compare: Channel Design: Illustrate graphically and discuss. Distribution Intensity: Which level? Marketing Plan Activity CHANNEL DESIGN: PLACE STRATEGIES Producer Consumers Canon WOOD NOW EF-S wwse Selected Retailers -55m 1:35-58 EOS T Canon EOS an autofocus single-lens reflex camera series produced and marketed by Canon Inc. DISTRIBUTION INTENSITY*: Selective distribution involving a dual distribution strategy. For direct online channel For indirect - through selected retailers, including Best Buy, Staples, WalMart, etc. *Choose - exclusive, selective, intensive SFAG OF LONDON Established in 1970 Established since 1970, Stag of London offers the finest quality hand-made men's wigs and hair pieces. Prices from USD280 to USD2000. (source: wigsmen.com)