What have they supported over the past 30 years (1992 - 2022)? What is supported today? How
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What have they supported over the past 30 years (1992 - 2022)? What is supported today? How has the company performed over the years? Are there linkages between the sports sponsorships and company performance?
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International Business
ISBN: 9781292274157
8th Edition
Authors: Simon Collinson, Rajneesh Narula, Alan M. Rugman
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