Pedigree brand is marketing a new snack food for large dogs called Jumbone. Which form of consumer
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Pedigree brand is marketing a new snack food for large dogs called Jumbone. Which form of consumer promotion would Pedigree be most likely to use to induce product trial?
a. loyalty marketing programsb. bonus packsc. contests
b. trade allowances
Related Book For
Foundations Of Business
ISBN: 9780357717943
7th Edition
Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor
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