What marketing tactics (minimum 2 tactics) are widely adopted by airline to sell ancillaries? Illustrate them highlighting some of the best and worst practices and pointing out some of the negative effects of the most aggressive tactics. Please do comparison with the relevant examples.

Answer rating: 100% (QA)

Two widely adopted marketing tactics used by airlines to sell ancillaries are 1 Dynamic Pricing and Personalized Offers Best Practice Airlines use dat... View the full answer