Pick a Nigerian brand that has been very successful competing against the bigger global brands in its

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Pick a Nigerian brand that has been very successful competing against the bigger global brands in its product category. What are the elements of its strategy that have enabled it to achieve this success?

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Fundamentals Of Management

ISBN: 9781292307329

11th Global Edition

Authors: Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo

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Posted Date: Jan 16, 2024 06:35 AM

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Pick a Nigerian brand that has been very successful competing against the bigger global brands in its

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Expert Answer:

One example of a successful Nigerian brand that has competed effectively against global brands is Dangote Group particularly in the area of cement pro... View the full answer

Fundamentals Of Management

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