Please help with the following Purpose Marketing is expensive. For example, a 30-second ad spot during the
Question:
Please help with the following Purpose Marketing is expensive. For example, a 30-second ad spot during the annual NFL Super Bowl costs about $5 million. Yet, firms must do marketing otherwise even the best products in the world can go unnoticed. But firms can go broke doing marketing. These are reasons why marketing is a key business function and an important issue in strategy implementation. This exercise can give you experience comparing and contrasting Coca-Cola's marketing expenditures versus two major rivals:
PepsiCo and Dr Pepper Snapple. Analysis in this regard can provide guidance on whether to increase or decrease Coca-Cola's marketing expenditures. Instructions Step 1 Go online to Coca-Cola, PepsiCo, and Dr Pepper Snapple websites at the respective Investor Relations page and download the three Form 10Ks for the respective firms. Step 2 Step 3 Step 4 Look in the Table of Contents to each Form 10K to find the pages that reveal the three firms' marketing or advertising expenditures. Prepare a comparative data table to consolidate this information.
Prepare a report to suggest implications for Coca-Cola in terms of marketing or advertising expenditures going forward as needed to implement strategies.
Basic Business Statistics Concepts And Applications
ISBN: 9780134684840
14th Edition
Authors: Mark L. Berenson, David M. Levine, Kathryn A. Szabat, David F. Stephan