Question
Please monitor print media (e.g. newspapers, magazines) and electronic media, (e.g. radio, television, social media) for commercials promoting healthcare products. Then assesses the following: Image
Please monitor print media (e.g. newspapers, magazines) and electronic media, (e.g. radio, television, social media) for commercials promoting healthcare products.
Then assesses the following:
- Image vs. service marketing
- The "product" being marketed (e.g. good, service, idea, organization)
- The medium being used (e.g. newspaper, magazine, radio, television, billboard, internet)
- The placement of the promotional piece (e.g. location in newspaper, time of day for radio spot, cable -vs. network television)
- The apparent target markets
- The ultimate objective (e.g. improve image, attract new business, increase sales volume)
Please include References.
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