Please monitor print media (e.g. newspapers, magazines) and electronic media, (e.g. radio, television, social media) for commercials promoting healthcare products.

Then assesses the following:

• Image vs. service marketing
• The "product" being marketed (e.g. good, service, idea, organization)
• The medium being used (e.g. newspaper, magazine, radio, television, billboard, internet)
• The placement of the promotional piece (e.g. location in newspaper, time of day for radio spot, cable -vs. network television)
• The apparent target markets
• The ultimate objective (e.g. improve image, attract new business, increase sales volume)

Please include References.

Answer rating: 100% (QA)

I can provide a general framework for assessing healthcare advertisements To conduct such an assessment you would need to review recent healthcare adv... View the full answer