Plz help me answer these question. It related to Branding and Advertising.

1/ Advertising appeals

A/ Describe the differences in the three main types of advertising messages - emotional (affective), cognitive, and behavioural (conative).

B/ Explain which type/s of advertising message is used by Patagonia

C/ which type/s is most suited to Patagonia and why?

2/ Media Options

You are Patagonia's Brand and Communication Manager, Australia. You have a team of marketing interns working wth you.

A/ Draw upon your know ledge of media strengths and weaknesses to critically explain how and why/not Patagonia should/not advertise on: TV, Radio, Print, and OOH in Australia.

B/ Offer advice on how to understand audience size for each of the four media options in the Australian market.