Consider you are working at a food delivery startup as a product manager. You are in...

 

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Consider you are working at a food delivery startup as a product manager. You are in your quarterly backlog prioritization and there are 4 different ideas that can be developed. You need to make a prioritization to decide the order of development for these ideas. Idea 1 - There is a problem in the checkout step which makes it difficult for users to order their food. This problem is affecting less than 5% of the users who are visiting the checkout step and it is due to a failure in backend APIs. Idea 2 - Many customers are asking for bio-degradable packaging for their food orders, possibly creating a new revenue opportunity for the company. This packaging will add 5 TL per item and the average order value of customers is around 80 TL. A checkbox will be implemented in the checkout step for users to select between plastic and bio-degradable packaging. Idea 3 - The company is having an exclusive deal with a local meat restaurant chain to enable users to order from that chain directly via your app. There are custom development requirements and it is tech-intensive work to finalize and test but adding this company to the app will cause an estimated increase of 8% in orders. Idea 4 - Based on the research by the insights team, adding coupons to the app can increase adoption by 10% and spending by 15%. These coupons only will be available for users who order three times a month, which accounts for 30% of the total users of the app. For the company, delivering an excellent customer experience is a highly critical topic and they have a target of increasing their revenue by 20% by the end of the year. As a product manager, we are expecting you to prioritize these features based on the order of development that you think is most logical. Please explain your thought process in detail and try to use a prioritization method. Consider you are working at a food delivery startup as a product manager. You are in your quarterly backlog prioritization and there are 4 different ideas that can be developed. You need to make a prioritization to decide the order of development for these ideas. Idea 1 - There is a problem in the checkout step which makes it difficult for users to order their food. This problem is affecting less than 5% of the users who are visiting the checkout step and it is due to a failure in backend APIs. Idea 2 - Many customers are asking for bio-degradable packaging for their food orders, possibly creating a new revenue opportunity for the company. This packaging will add 5 TL per item and the average order value of customers is around 80 TL. A checkbox will be implemented in the checkout step for users to select between plastic and bio-degradable packaging. Idea 3 - The company is having an exclusive deal with a local meat restaurant chain to enable users to order from that chain directly via your app. There are custom development requirements and it is tech-intensive work to finalize and test but adding this company to the app will cause an estimated increase of 8% in orders. Idea 4 - Based on the research by the insights team, adding coupons to the app can increase adoption by 10% and spending by 15%. These coupons only will be available for users who order three times a month, which accounts for 30% of the total users of the app. For the company, delivering an excellent customer experience is a highly critical topic and they have a target of increasing their revenue by 20% by the end of the year. As a product manager, we are expecting you to prioritize these features based on the order of development that you think is most logical. Please explain your thought process in detail and try to use a prioritization method.

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As the focus of the retail store is to boost the sale of the store thus the focus of the manager mus... View the full answer