PROMOTIONAL MIX/COMMUNICATION TOOLS - 18 marks total 

a.) Name and define three (3) distinct promotional mix(communication tools) elements. For example, "public relations" is one of the elements you may choose to name and define. (6 MARKS)

Element 1: 

Element 2: 

Element 3: 

b) Other than humour (i.e. NOT using the humour appeal), name, define and fully justify which promotional appeal you would recommend for this company to use. Keep your product positioning and ideal customer in mind. (You will use this appeal on the next page.) (4 MARKS)

c) Now it's your opportunity to use the appeal to produce a creative and highly effective promotional campaign. Explain the concept in detail.

 Design a sales promotion strategy for this company. What it would be, where would it be and when. Ensure it supports your earlier decisions regarding audience, positioning, pricing, and promotional appeal. (5 MARKS)

 

d) What is the best social media platform you recommend for this business & why? Give an example of content that should be posted? (3 marks)

Answer rating: 100% (QA)

a Name and define three 3 distinct promotional mix communication tools elements Element 1 Advertising Advertising is a paid form of communication through various media by businesses nonprofit organiza... View the full answer