Provide an explanation as to why the bank of scotia has selected India for the expansion rather than other international markets that could have been pursued.
What specifically makes it attractive (e.g. market size, market location, similarities in language/culture, ease of access, etc.). Summarize the findings of the market research and be sure to also explain which political, economic, socio-cultural, legal and cultural factors could impact the sales and marketing plan.

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The Bank of Nova Scotia commonly known as Scotiabank may have selected India for expansion due to several factors that make it an attractive market for financial services These factors include market ... View the full answer