Consider any brand of your choice and discuss the stages of its product life cycle and also
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Consider any brand of your choice and discuss the stages of its product life cycle and also the strategies that it will adapt in each stage of life cycle. e.g sumsung smartphone and pespsi etc.
Related Book For
Advertising Promotion and Other Aspects of Integrated Marketing Communications
ISBN: 9781111580216
9th edition
Authors: Terence Shimp, Craig Andrews
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