Q.1 Explain in detail a)Define and discuss the phenomenon of influencers b)Critically discuss influencer marketing and the
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Question:
Q.1 Explain in detail
a)Define and discuss the phenomenon of influencers
b)Critically discuss influencer marketing and the role it plays for marketing on social media platforms
c)Identify influencers and propose a range of outcomes and measurements for use with an influencer marketing campaign
d)Discuss the ethical aspects of influencer marketing
Refer: Social Media Marketing: Theories and Applications
Book by Stephan Dahl
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