Q1. Give one example each , as to how (i) product constituents, (ii) branding, (iii) packaging, (iv)
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Q1. Give one example each , as to how (i) product constituents, (ii) branding, (iii) packaging, (iv) product appearance, and (v) product quality are adopted in global marketing efforts in an effort to meet the demands of any of the many stakeholders such as customer, government, and others. - list in bullet points format - List one point each for the five items listed above and discuss each point
Q2. How serious is product counterfeit to popular global brands and discuss FOUR measures deployed to combat counterfeiting. - list in bullet points and discuss each point
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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