Social Media Marketing Of menu log a. Describe this ad method (in general) b. Consider target customers: who are they? (interests, demographics, behaviours) Note: the firm is likely to have more than 1 segment so describe the different segments c. Are they creating content related to those customers? (why/why not) Where are those customers in the buying process, purchase funnel, and hierarchy of effects? Are they creating content related to those customers stage of decision making? (why/why not) d. What appears to be the firm's goal for that type of digital marketing channel? Are they creating content related to those customers? (why/why not) e. What content/messages does the firm seem to focus on? Are they creating content related to those customers? (why/why not) f. How do you think the firm should be analysing their digital marketing for this channel (which metrics)? Note: you are answering how they should since you will not really be able to find how they are actually analysing it. g. Summarize what they are doing well and not well; and the gaps with this digital marketing channel