Q.1 Why is it difficult to place a product in a consumers evoked set after the person

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Q.1 Why is it difficult to place a product in a consumer’s evoked set after the person has already rejected that product? What strategies might a marketer use to accomplish this goal?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Posted Date: Sep 07, 2021 11:57 PM

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Q.1 Why is it difficult to place a product in a consumers evoked set after the person

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Consumer Behavior Buying, Having and Being

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