Q3. Paraphrase the following passage with APA 7^th Edition Referencing conventions providing appropriate parenthetical in-text citation plus a detailed end-text reference with the help of the details given:                                                                                           (6 marks)

The most complex type of buying behavior, extended decision making, occurs when purchasing unfamiliar, expensive, or infrequently purchased products (e.g., a computer, television, car or house). Consumers spend substantial amounts of time researching a large number of potential options before they buy. They speak with trusted friends, family, colleagues and sales professionals and read reviews and ratings online and in consumer magazines. Consumers participating in an extended decision making process typically take more time to make a final purchase decision and spend more time researching their options.

Source Information

Authors: Fatimah Furaiji, Malgorzata Latuszynska, Agata Wawrzyniak

Date: September 2012

Journal Information: Contemporary Economics  ,  Volume 6 &  Issue 3

Article Title : An Empirical Study of Factors Influencing Consumer Behavior in Electric Appliances Market

Page Nos. 76-86

DOI: 10.5709/ce.1897-9254.52.

Assessment Rubric for Paraphrasing & APA citation and referencing: 

• Retention of meaning: 2 marks 
• Use of correct synonyms / Change of structure / Change of word form: 2 marks
• APA / Citation / Reference: 2 mark

 

Answer rating: 100% (QA)

The most intricate and pronounced aspect of purchasing behavior and pattern as well as the e... View the full answer