Many advertisements are organized in four stages and these stages are called the AIDA approach to...
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Many advertisements are organized in four stages and these stages are called the AIDA approach to constructing advertisements. In light of this statement, give a detailed communication plan on how Unilever should have used the AIDA approach to have a better advertisement plan for their product Many advertisements are organized in four stages and these stages are called the AIDA approach to constructing advertisements. In light of this statement, give a detailed communication plan on how Unilever should have used the AIDA approach to have a better advertisement plan for their product
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The AIDA model which stands for Attention Interest Desire and Action is a widely used framework in marketing and advertising to guide the development of effective communication strategies Lets create ... View the full answer
Related Book For
Managing Business Ethics Making Ethical Decisions
ISBN: 9781506388595
1st Edition
Authors: Alfred A. Marcus, Timothy J. Hargrave
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