Question 1: Conduct some research to explore how AI might contribute to marketing analytics. Offer at least two (2) real-world examples to support your discussion.

Question 2: Summarize and share with your peers the key lessons that you learned from this week's two video lectures: (1) Digital analytics fundamentals and (2) Google Analytics tutorial for beginners. Please be sure to offer applicable insights.

Question 3: Identify a number of marketing metrics that actually matter to a university.