Question 1a

Social networking sites (SNS) can enhance social ties among users who identify with one another either through business or social interactions. Explain the central role and function of SNS in modern society and distinguish SNS from social media.

Question 1b

The Uses and Gratifications Theory (UGT) is audience-centric and focuses on what people do with media rather than how people behave when consuming media. It is especially applicable in the context of both social media adoption and the consumption of social media content. Explain any FIVE gratifications that social media users would receive, and discuss the FIVE types of social media content, with relevant examples.

Answer rating: 100% (QA)

Answer 1a Social networking sites SNS play a central role in modern society by providing a platform for individuals to connect and interact with other... View the full answer