a) The table below contains the results of BW scores conducted on a sample of 100 respondents, about the attributes that drive the choice of consumers towards fruit juice.

The BW experiment was designed according to a balanced incomplete block design (10, 3, 2).

Table 3: Count Best and Count Worst

#	Attribute	Count Best B	Count Worst W	BW Score
1	No added sugar	9	78
2	Full of vitamins	76	5
3	Contains antioxidents	26	84
4	Good for children	36	78
5	Easy to pour	45	75
6	Fruit content above 40%	121	14
7	Good quality for price	51	15
8	Tastes good	55	24
9	No preseratives added	119	6
10	Attractive packaging	9	115

Attribute #	Attribute	BW Score

b)Based on your answers to part (a):

Which attribute is most important for this sample of respondents?

Which attribute is least important for this sample of respondents?

c) What can you say about the results relative to Attributes 8 and 5? (i.e. Why do they have BW Scores closest to zero?)

Answer rating: 100% (QA)

a From the given table we can observe the counts for Count Best B and Count Worst W as well as the B... View the full answer