Define what a persona is in software development. Using examples, evaluate how the creation of persona(s) can assist in developing IT solutions to create an e-commerce store for an organisation. You should consider also here, the different categories of users which will need to be identified. Using the above example, explain which users a persona could be developed for and provide 2 example personas, 1 for an internal stakeholder and 1 for an external stakeholder likely to be ecommerce users for the organisation.