Question: Define what a persona is in software development. Using examples, evaluate how the creation of persona(s) can assist in developing IT solutions to create

Define what a persona is in software development. Using examples, evaluate how the creation of persona(s) can assist in developing IT solutions to create an e-commerce store for an organisation. You should consider also here, the different categories of users which will need to be identified. Using the above example, explain which users a persona could be developed for and provide 2 example personas, 1 for an internal stakeholder and 1 for an external stakeholder likely to be ecommerce users for the organisation.

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a Definition and Evaluation of Personas in Software Development Definition A persona in software development refers to a fictional representation of a target user or customer based on real data and re... View full answer

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