Describe the steps in the new product development process adopted by Company T. Would it be advisable
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Describe the steps in the new product development process adopted by Company T. Would it be advisable that companies strictly follow these stages?
READ: Improving new product development (NPD) process by analyzing failure cases
Yeon-Hak Kim, Sun-Woong Park, Yeong-Wha Sawng
Asia Pacific Journal of Innovation and Entrepreneurship
ISSN: 2398-7812
Open Access. Article publication date: 5 December 2016
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