QUESTION: E xplain why Turkcell maintains its lead in mobile services. Use relevant literature to support your
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QUESTION: Explain why Turkcell maintains its lead in mobile services. Use relevant literature to support your viewpoint.
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Mobile marketing at Turkcell: Turkey's leading mobile operator
Aysegul Toker, Kaan Varnali, Cengiz Yilmaz
Publication date: 1 January 2011
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ISBN: 978-0132162302
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Authors: Elizabeth A. Gordon, Jana S. Raedy, Alexander J. Sannella
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