Review the case study in the following link: https://docs.google.com/document/d/1aF-ogQu5H08uuZj__SzF-G8ioG9-gEcXOLXO5JE_UxY/edit?usp=sharing

• Determine whether it is a good idea to build the Los Lingues brand based on the family firm identity.
• Identify resources that can be used as part of the marketing strategy for communicating the family identity of Los Lingues. This could include, for example, family history, knowledge, and/or physical assets.