Questions

1. Which technological factors gave electric cars like Toyota Prius an early lead in the diffusion of automotive technology as an innovation? (3 marks)

2. Why were electric cars popular in major cities in the US in the early years of the car industry?

(3 marks)

3. What type of green innovation would you categories the Prius as and why? (5 marks)

4. Which of the three drivers for innovation do you consider has exerted the most powerful influence on green innovation in the automotive industry? (8 marks)

5. Which of the three drivers of innovation was Jinked to celebrities purchasing the Prius and why?

(4 marks)

6. What was the ZEV mandate?

(5 marks)

7. Why was the ZEV mandate introduced and what was it an example of?

(4 marks)

8. What strategy did Toyota adopt to persuade consumers to adopt its new hybrid technology?

(5 marks)

9. Why was Toyota particularly keen to sell it's Prius model in California?

(5 marks)

10. What factors do you consider were responsible for the Prius becoming the best-selling car in California in 2012? (8 marks)