Rad manufactures wheel rims for the OEM automotive market . They have a 30% share of the annual market of 300000 units . They have 2 proposals they hope will increase sales to 30 % of the total market .You have been hired to advise them on the best promotional plan .

Answer rating: 100% (QA)

To advise Rad on the best promotional plan we need to consider their goals and target market Here are a few suggestions 1 Targeted Advertising Identif... View the full answer