Director of PT Indofood Sukses Makmur Tbk, Thomas Tjhie said that one of Indomie's biggest sales was
Question:
Director of PT Indofood Sukses Makmur Tbk, Thomas Tjhie said that one of Indomie's biggest sales was in Africa, especially in Nigeria. There, Indomie controls the market by up to 70%. Indomie has indeed become one of the most famous products in the country. In fact, in Nigeria there is an Indomie lovers organization called Indomie Fans Club (IFC). In Nigeria, everyone seems to know about Indomie. I assume, around 60% -80% of Nigerians have eaten Indomie. Many people both love this brand and love its products.
Indofood has partnered with Nigerian food company Dufill Prima Foods since the late 1980s and opened its first instant noodle factory a few years later. According to Tope Ashiwaju, public relations and events manager of Dufil Prima Foods, when Indomie arrived in Nigeria, no one had yet played in the instant noodle market. And unlike the noodle markets in Asia and the West, the majority of Nigerians are not used to eating instant noodles. "I can say that in the beginning the development of the instant noodle business in Nigeria was very difficult because this food is very strange and not part of our diet. We look at it and say it is something worth trying and compared to a number of staples like rice, beans- nuts, and bread, "he explained.
Based on this case you are asked to answer the questions below:
1. Describe the three (3) basic steps to achieve a strategic fit for the Indomie supply chain in Nigeria
2. By using four (4) types of flexibility, you are asked to describe the flexibility of risk mitigation that can be designed into Indomie supply chain globally.
3. Based on the case, do you think the time-series forecasting method or simulation is the most suitable for deciding to open an Indomie instant noodle factory in Nigeria? Describe
4. Give your analysis why the total cost of ownership of the supply chain greatly affects the company's financial performance?
5. Provide four (4) descriptions of comprehensive dimensions of the emission pricing mechanism which Indomie Nigeria should evaluate.
Business Law Principles and Practices
ISBN: 978-1133586562
9th edition
Authors: Arnold J. Goldman, William D. Sigismond