Recall "Mini Case 4: Nike's Core Competency: The Risky Business of Creating Heroes." The case discusses the risks associated with using celebrity athletes in marketing. 

Discuss another company that experienced negative situations with using celebrity athletes. Do you believe they handled the fall-out well? Why, or why not?

Answer rating: 100% (QA)

Example Adidas and Lance Armstrong One example of a company facing negative situations with using a celebrity athlete is Adidas and its association wi... View the full answer