Recommend a strategy to plan, implement and control an appropriate marketing strategy to resolve the key problems
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Recommend a strategy to plan, implement and control an appropriate marketing strategy to resolve the key problems identified.( Tata motor case)
Lack of Product Awareness
Lack of Positive Customer Perception
Inability To Increase Market Share in Indian Market
Related Book For
Introduction to Management Accounting
ISBN: 978-0133058789
16th edition
Authors: Charles Horngren, Gary Sundem, Jeff Schatzberg, Dave Burgsta
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