Recommend how Suzuki Auto South Africa can implement seven factors that must be considered in relation to
Question:
Recommend how Suzuki Auto South Africa can implement seven factors that must be considered in relation to pricing for an international market such as the Czech Republic. Give two examples of how the internal pricing factors and external factors that Suzuki Auto South Africa must consider can be applied Suzuki Auto South Africa. (Two marks will be awarded for the two practical examples of the seven pricing factors relevant to Suzuki Auto South Africa.) Topic headings to discuss and give examples based on are as follows, please provide examples:
1. Company objectives and pricing policy.
2. Nature of the product (product uniqueness, product image/positioning, product life cycle.) 3. Location of production facility and chosen system of distribution. (Distribution channel)
4. Production and marketing costs. 5. Management attitudes and pricing capability.
6. Industry-related factors: - Customer demand conditions
- Market Structure and levels of competition.
7. Micro-environmental factors: - Economic conditions - inflation rates, currency fluctuations
- Government regulations - price controls, exchange controls.
International marketing
ISBN: 978-0077446956
15th Edition
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham