Research a company or organisation you find interesting that communicates with publics in an appropriate way Identify
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Question:
- Research a company or organisation you find interesting that communicates with publics in an appropriate way
- Identify different digital channels used in a business context
- After you have found an organisation of interest, research how they communicate to publics and in which digital channels
- Determine the difference in communication platforms and language for different audiences (for example, do they 'talk' to people over 50 in a different way and on a different platform than to people under 30?)
The chosen company is MECCA Australia
Related Book For
Understanding Cross Cultural Management
ISBN: 9781292015897
3rd Edition
Authors: Marie Joelle Browaeys, Roger Price
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