Review website of Joe Fresh (https://www.joefresh.com/ca ), Lululemon (https://shop.lululemon.com/ ). How do these two companies segment their
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Review website of Joe Fresh (https://www.joefresh.com/ca ), Lululemon (https://shop.lululemon.com/ ). How do these two companies segment their markets? Compare them and discuss why they have used similar/different segmentation strategies.
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ISBN: 978-1118147290
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Authors: Donald E. Kieso, Jerry J. Weygandt, and Terry D. Warfield
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