Samsung just recently introduced their newest model of a smart fridge. Admit it. All that's missing from your fridge is a touchscreen, one that lets you control its internal temperatures, make lists, find recipes, look up contacts, and basically contain all those other functions that used to live on and around your fridge door. The Samsung Infinity I-Kitchen scratches this itch by making fridges more high-tech. The open-source touchscreen computer lives inside your fridge, and, as a Linux-based app, is open for modification. 

 Describe the bases and the specific variables you think Samsung used to develop the target market for this fridge. Who is the specific target market for this new innovative appliance? (10Marks)

 In your opinion with the introduction of this new fridge what type of targeting strategy is Samsung using? Explain your reasoning. (10 Marks)

 

Buying a fridge like this is one where the consumer has a significant degree of involvement in making the decision to purchase this appliance. Why does buying this type of fridge have such a high degree of involvement?  How does this specific degree of involvement affect the advertising that will be done by Samsung? How do think this new fridge will diffuse through the market. Explain your rationale. (10 Marks)

Answer rating: 100% (QA)

Target Market Development Samsung likely considered several bases and variables to develop the target market for the Infinity IKitchen fridge 1 Techno... View the full answer