Select a Company from the List of Case Studies. Briefly showcase and analyse the online presence...
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Select a Company from the List of Case Studies. Briefly showcase and analyse the online presence of your selected company. This would comprise of their main website and either their Facebook or Instagram page. All artefacts (pictures, screenshots, diagrams, etc.) are to be shown in your report as clearly labelled and annotated Figures. Provide a critique on the company's online presence and overall digital strategy. Highlight any problems that you have observed under all of these 4 Domains: 1. Principles of Design 2. Designing for Mobile & Web 3. Designing for Usability 4. Writing for the Web Recommend at least 1 improvement per domain based on the problems. All of your recommendations must be linked to the Domain theories and properly supported with in-text citations. You must also illustrate your recommendations with key diagrams and visuals. It must be clearly evident that in a "Before vs After" comparison, your recommendations are indeed better and have improved/solved the issues. Reference a mixture of good quality academic and industry sources to support your report. All in-text citations and references must be strictly in the CU approved APA Style. List of Case Studies S/N Company Name 1 Sheng Siong 2 Saizeriya Singapore 3 Eu Yan Sang 4 TAKA Jewellery 5678 8 9 10 Japan IPL Express The Rink MINT Museum of Toys Singapore Zoo Biro Mitsubishi Singapore Industry Retail (Supermarket) Food & Beverage Healthcare & Wellness (TCM) Jewellery Beauty & Skincare Sports & Recreation (Ice Skating) Museums, Art Galleries & Historical Sites Non-Profit Organisation (Wildlife) Fashion Automotive Select a Company from the List of Case Studies. Briefly showcase and analyse the online presence of your selected company. This would comprise of their main website and either their Facebook or Instagram page. All artefacts (pictures, screenshots, diagrams, etc.) are to be shown in your report as clearly labelled and annotated Figures. Provide a critique on the company's online presence and overall digital strategy. Highlight any problems that you have observed under all of these 4 Domains: 1. Principles of Design 2. Designing for Mobile & Web 3. Designing for Usability 4. Writing for the Web Recommend at least 1 improvement per domain based on the problems. All of your recommendations must be linked to the Domain theories and properly supported with in-text citations. You must also illustrate your recommendations with key diagrams and visuals. It must be clearly evident that in a "Before vs After" comparison, your recommendations are indeed better and have improved/solved the issues. Reference a mixture of good quality academic and industry sources to support your report. All in-text citations and references must be strictly in the CU approved APA Style. List of Case Studies S/N Company Name 1 Sheng Siong 2 Saizeriya Singapore 3 Eu Yan Sang 4 TAKA Jewellery 5678 8 9 10 Japan IPL Express The Rink MINT Museum of Toys Singapore Zoo Biro Mitsubishi Singapore Industry Retail (Supermarket) Food & Beverage Healthcare & Wellness (TCM) Jewellery Beauty & Skincare Sports & Recreation (Ice Skating) Museums, Art Galleries & Historical Sites Non-Profit Organisation (Wildlife) Fashion Automotive
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Marketing Research
ISBN: 9781119497639
13th Edition
Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
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