Select a major brand that has been featured in the news for its sustainability efforts and explore
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Question:
Select a major brand that has been featured in the news for its sustainability efforts and explore its practices more broadly and deeply via Internet searches.
- What claims does the company make about social and environmental responsibility?
- What evidence does it offer to back up its claims?
- What do watchdog agencies have to say about company practices?
- Does the company appear to operate from a culture of sustainability?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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