Select one of the descriptive observational approaches to research. Then, prepare a written assessment to discuss how
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Select one of the descriptive observational approaches to research. Then, prepare a written assessment to discuss how you might use this approach to explore your chosen topic of interest. Be sure to address the following. Why did you select this method? What are the strengths and weaknesses of this approach? Is this approach more aligned with a qualitative or a quantitative approach to research, and why? Next, identify and explain at least one other approach.
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Essentials of Marketing
ISBN: 978-0078028885
13th edition
Authors: William D. Perreault, Joseph P. Cannon
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