SmokyWoods Amusement Park is a large, regional theme park situated in the mountains approximately 30 minutes from a major interstate highway. The amusement park would like to build a new, large roller coaster, but it has a limited budget and an attendance base which is composed primarily of families with younger children. The budget would only allow for the building of one large roller coaster. However, if a roller coaster is not built, the budget would allow for the building of multiple smaller rides meant for families. A new roller coaster would expand the park’s attendance base by bringing in people looking for more thrilling rides, but it risks alienating the park’s current attendance base of families.

The design team has received mixed feedback from park attendees regarding which type of ride they would like to see added to the park. Some attendees have stated that they will not return to the park since it lacks thrill rides, while others have stated that they prefer the park’s quaint atmosphere, which is directed more toward families. There is also concern about how a roller coaster will look in the park. Space in the park is limited, requiring the roller coaster to wind throughout the park. Limited space is also an issue for the building of multiple smaller rides, which may require the removal of existing rides to provide enough space for the new rides.

The design team must consider many factors as they choose the rides(s) that will be built. First, they must consider the cost of building and maintaining each ride. Roller coasters have high costs to build and operate, but they have the potential to increase attendance and revenue to cover increased operating costs. Multiple smaller rides may be cheaper to build, but they may be less likely to increase attendance to cover their operating costs. Second, the design team must consider the materials that will be used for each ride. Supply shortages of steel and other technological components have the potential to increase costs and delay completion beyond the intended timeframe. Finally, the design team must consider how the new ride(s) will be perceived by potential guests. The team could attempt to attract new guests with the construction of a roller coaster, or they could provide additional, less-thrilling rides to cater to their existing guests.

Empathize

A.  Explain how to implement the process of empathy in the design thinking process in the chosen scenario, including any additional information to better understand the situation and from whom or where the needed information could be found.

Define

B.  Summarize the problem that needs to be solved in your chosen scenario.

Ideate

C.  Discuss two possible solutions to the stated problem.

Prototype

D.  Develop a low-fidelity prototype (i.e., outline, image, storyboard) with sufficient detail to effectively communicate the selected solution for testing, including all appropriate labels in your prototype.

Test

E.  Describe, in detail, the steps required to implement the prototype.

E1.  Briefly explain how to know whether the prototype was potentially successful and include at least one potential limitation which may impact implementation of the prototype.

Analysis/Conclusion

F.  Discuss one possible positive outcome and one possible negative outcome that could result from implementing the selected solution.

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