Snappos is a hypothetical online shoe retailer (like Zappos). Snappos has only recently begun their email...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
Snappos is a hypothetical online shoe retailer (like Zappos). Snappos has only recently begun their email marketing efforts. They have collected 250 email addresses and have been sending bi-weekly emails to their entire email list for the last eight weeks. They have made no efforts to clean their email list or segment it or optimize it in any way. You have a database of information about the 16 sent emails and the resulting action of each of the 250 members of the email list. Information about the emails: The coding key for the email dataset is as follows: Time of Day Category Key 1 2 3 4 10 5 6 7 8 9 10 Early Morning Late Afternoon Afternoon Evening Offer BOGO 20% off 30% off 50% off New products Free shipping Women's athletic shoes Women's dress flats Women's high heels Women's sandals Women's slippers Women's boots Men's athletic shoes Men's sandals Men's dress shoes Men's boots Each of the 16 emails had the same layout with three visual fields: TOD Each field featured one of ten possible shoe categories. Emails were sent at various times of the day. The subject line of each email featured an offer and highlighted the product category in field 1. Email 1 has the following properties: Offer F1 F2 1 F3 23 4 5 3 1 6 This means this email was sent in the evening. The subject line talked about new products, specifically new women's high heels. Women's high heels were pictured in field 1; women's athletic shoes were pictured in field 2; and women's boots were pictured in field 3. Email Response: Below is the response key. 0 Delivered, unopened 1 2 3 4 5 6 Hard bounce Soft bounce Delivered, opened Field 1 clicked Field 2 clicked Field 3 clicked Most emails were delivered, but unopened (which is typical of email lists). Emails could also bounce via hard or soft bounce or be delivered (but result in no clicks). Recipients who opened the email and clicked on one of the fields are coded 4, 5, or 6 to indicate which field they clicked. Make sure that you understand the data and then, answer the following questions after analyzing the data. (You can do the analysis in Excel). 1. Which respondents should be removed from the email list? 2. What is the best time of day to send emails? 3. Which offers generate the best response? 4. Snappos is looking to segment this email list. Should it put men in one segment and women in the other and only send emails featuring the proper gendered shoe to those lists? 5. Snappos will soon be running a sale on women's high heels. Which recipients on the list should receive this email? Snappos is a hypothetical online shoe retailer (like Zappos). Snappos has only recently begun their email marketing efforts. They have collected 250 email addresses and have been sending bi-weekly emails to their entire email list for the last eight weeks. They have made no efforts to clean their email list or segment it or optimize it in any way. You have a database of information about the 16 sent emails and the resulting action of each of the 250 members of the email list. Information about the emails: The coding key for the email dataset is as follows: Time of Day Category Key 1 2 3 4 10 5 6 7 8 9 10 Early Morning Late Afternoon Afternoon Evening Offer BOGO 20% off 30% off 50% off New products Free shipping Women's athletic shoes Women's dress flats Women's high heels Women's sandals Women's slippers Women's boots Men's athletic shoes Men's sandals Men's dress shoes Men's boots Each of the 16 emails had the same layout with three visual fields: TOD Each field featured one of ten possible shoe categories. Emails were sent at various times of the day. The subject line of each email featured an offer and highlighted the product category in field 1. Email 1 has the following properties: Offer F1 F2 1 F3 23 4 5 3 1 6 This means this email was sent in the evening. The subject line talked about new products, specifically new women's high heels. Women's high heels were pictured in field 1; women's athletic shoes were pictured in field 2; and women's boots were pictured in field 3. Email Response: Below is the response key. 0 Delivered, unopened 1 2 3 4 5 6 Hard bounce Soft bounce Delivered, opened Field 1 clicked Field 2 clicked Field 3 clicked Most emails were delivered, but unopened (which is typical of email lists). Emails could also bounce via hard or soft bounce or be delivered (but result in no clicks). Recipients who opened the email and clicked on one of the fields are coded 4, 5, or 6 to indicate which field they clicked. Make sure that you understand the data and then, answer the following questions after analyzing the data. (You can do the analysis in Excel). 1. Which respondents should be removed from the email list? 2. What is the best time of day to send emails? 3. Which offers generate the best response? 4. Snappos is looking to segment this email list. Should it put men in one segment and women in the other and only send emails featuring the proper gendered shoe to those lists? 5. Snappos will soon be running a sale on women's high heels. Which recipients on the list should receive this email?
Expert Answer:
Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
Posted Date:
Students also viewed these marketing questions
-
In addition to instrumental uncertainty, you also may encounter random uncertainty. If you were asked to clap your hands immediately after seeing some signal, say a light flash, and you were to...
-
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
-
Carol Harris, Ph.D, CPA, is a single taxpayer and she lives at 674 Yankee Street, Durham, NC 27409. Her Social Security number is 793-52-4335. Carol is an Associate Professor of Accounting at a local...
-
Use the following data to determine the total dollar amount of assets to be classified as Long-Term: Sons of Anarchy Office Supplies Balance Sheet December 31, 2029 Cash $ 130,000 Accounts payable $...
-
It has almost become a mandatory practice for companies to ensure that employees have fun at work. Many workplaces now have fully-stocked lounges, games rooms, funky painted walls, and regular social...
-
A mixture of Na2CO3 and MgCO3 of mass 7.63 g is reacted with an excess of hydrochloric acid. The CO2 gas generated occupies a volume of 1.67 L at 1.24 atm and 26C. From these data, calculate the...
-
It is desired to find the value f0.99 for an F10,5 distribution. Use Table A.5 and the F5,10 distribution to find this value. Table A.5 Critical Values for the F Distribution Area Denominator Degrees...
-
Correct and complete the following cites: a. R.R. 95-20, 1 CB. 163 b. Rev. Ruling 91-14, 1991 CB 18 c. Rev. Rul. 72-604 d. Rev. Rul. 57-441, 1957-50 IRB 2 e. R.P. 2003-19 f. Rev. Procedure 96-1,...
-
You buy a stock in company AAAA at time t for $98. Between time t and t+1, company AAAA pays dividend of $5. At time t+1, you decide to sell the stock for $95. What is the return of AAAA's stock...
-
According to a Bureau of Labor Statistics release of March 25, 2015, statisticians earn an average of $84,010 a year. Suppose that the current annual earnings of all statisticians have the mean and...
-
A computer is constructed using a 3.0 GHz processor. It has 512 MB RAM, which has a 1 ns latency. The processor has three types of instructions: Branch, Arithmetic & Logic, and Memory move. The...
-
Divide the expressions. 2 x+6x+9 x + 6x +9 x-9 5x-5 x + 2x-3
-
The COVID-19 pandemic has exposed many of the long-standing vulnerabilities and risks lurking in supply chain organizations. Discuss how companies can learn from the COVID-19 worldwide pandemic. What...
-
Write personal review of a recent trip where youdined in a restaurant. The review should cover the following questions: How long did it take someone to acknowledge you? How long before they took your...
-
In the diagram below, the cable is elastic & taut (F-0) and the spring is IS COMPRESSED. The block is AT REST. The acceleration of the block is UP. Ceiling Cable Block Spring Ground Part 4: Applying...
-
outlining your plan to win a client and RFP process. Make a compelling case for why your sales pitch will work. What communication tactics will make it a winner (i.e., in person or virtual, who on...
-
You are a risk-averse mean-variance investor with a risk aversion parameter A = 4. You are currently holding a portfolio with a mean return of 9% and return volatility of 15%. What average return...
-
The domain of the variable in the expression x 3/x + 4 is________.
-
Civil Code 1719, subdivision (a) provides in part that any person who draws a check that is dishonored due to insufficient funds shall be liable to the payee for the amount owing upon the check and...
-
Civil Code 1719, subdivision (a) provides in part that any person who draws a check that is dishonored due to insufficient funds shall be liable to the payee for the amount owing upon the check and...
-
Several years ago, Pierce purchased a tract of land on which stood an old, vacant house. Recently, Pierce employed Fried, a carpenter, to repair and remodel the house. While Fried was tearing out a...
-
Recording effects of transactions in T-accounts Record the transactions below for Amena Company by recording debit and credit amounts directly in the following T-accounts: Cash; Accounts Receivable;...
-
Identifying type and normal balances of accounts For each of the following (1) identify the type of account as an asset, liability, equity, revenue, or expense, (2) enter debit (Dr.) or credit (Cr.)...
-
Preparing a trial balance After recording the transactions of Exercise 3-2 in T-accounts and calculating the ending balance of each account, prepare a trial balance. Use May 31, 2008, as its report...
Study smarter with the SolutionInn App