Social media marketing is most useful for spreading WOM for some small brands in niche categories and ultra-high interest products that have a 'trend' component (e.g. music, fashion, entertainment, celebrities)." 1. Do you agree or disagree with this statement? Explain, using 2 examples to support your position. Include citations

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I agree with the statement that social media marketing is most useful for spreading wordofmouth WOM ... View the full answer