Some time ago my mother in law came to visit us. While visiting, I noticed her talent in knitting beautiful woolen scarves. I asked her if she was interested in selling them in our boutique  and she agreed. I told her that she would set the price and she could enjoy all the proceeds. She agreed to $40.00 per scarf. One month went by and my mother in law called and was curious to know how many scarves we sold. Unfortunately, I told her, we only sold one. Now...in light of our chapter readings, what would you set the new price at in order to sell more scarves? What should we have done before setting the price at $40?