Specifically know the definitions as well as recognize examples New product development process 7 stages What happens in each stage Test marketing Why do new products fail or succeed Diffusion of innovation 5 categories of adopters Factors that predict the rate of diffusion of new products Product...

New Product Development Process 7 Stages i Idea Generation Generating ideas for new products ii Idea Screening Evaluating and filtering the generated ...

Specifically know the definitions as well as recognize examples: New product development process: 7 stages...

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ISBN: 9781264218752

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Authors: Roger Kerin, Steven Hartley, William Rudelius

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Specifically know the definitions as well as recognize examples: New product development process: 7 stages...

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