Stella Marie is has just ventured in the flower business. Her core business is to sell flowers. However, she is aware that her competitors are not only those shops that are selling flowers. She needs to do a competitor analysis to prepare herself to face the competitive world. The first step in a competitive analysis is to determine who the competition is. What are the different types of competitors that will be faced by Stella in her daily life of selling flowers?

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Direct competitors A direct competitor offers the same products and services aimed at the same ... View the full answer