Step 1: Answer need for all questions (a to e). This is your first activity before creating
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Step 1: Answer need for all questions (a to e). This is your first activity before creating a letter.
Step 2: Write a letter based on the information gathered in the step 1
Step 3: Read TASK" description and write two sets of instructions.
Step 4: Briefly explain how your two audiences in step 3 affect
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Noreen's manager informs her of a new Petro-Go company promotion for Canadian customers owning a "Go Points" card. The first step is to prepare the service stations. The promotion details are as follows: (1) cardholders will now receive double points when they purchase more than $30 of gasoline in one visit (regular points up to $30 and then dou- ble points over $30); (2) cardholders will earn a new reward redemption-Petro-Go gift certificates ($20 certificate for a 250-point redemption); and (3) cardholders will win a free 6-litre container of windshield washer fluid when their accu- mulated points reach each 1000-point interval. Noreen is asked to create a letter to inform the service station owners/operators when the promotion begins, how it will be advertised, what the promotion offers, and how they will use their equipment to offer and track this promotion An instruction booklet on where and how to place signs, how to update equipment, and how to manage card points will be attached to the letter. Noreen needs to prepare this booklet by gathering information from past promotional materials and then choosing only what she needs for this task. This letter needs to be distributed as soon as possible. There is much to be done. QUESTIONS a. What information must Noreen gather? b. Why is it so important that Noreen's letter be concise and accurate? c. What would be the best way to distribute this information to the service stations? d. What will the audience's general attitude be toward the message? e. How many key ideas are in this letter? How will Noreen emphasize them? YOUR TASK The station owners/operators need to know how and where to put up promotional signs and how to update point-of-sale machines and registers using key codes and sequences. Write two sets of instructions for the service stations-the first set will be for a reader who has never used that type of machine or provided a promotion before, and the second set will be for a reader who is familiar with that type of machine and has provided promotions in the past. Use your imagination. Briefly explain how your two audiences affect your instructions. Noreen's manager informs her of a new Petro-Go company promotion for Canadian customers owning a "Go Points" card. The first step is to prepare the service stations. The promotion details are as follows: (1) cardholders will now receive double points when they purchase more than $30 of gasoline in one visit (regular points up to $30 and then dou- ble points over $30); (2) cardholders will earn a new reward redemption-Petro-Go gift certificates ($20 certificate for a 250-point redemption); and (3) cardholders will win a free 6-litre container of windshield washer fluid when their accu- mulated points reach each 1000-point interval. Noreen is asked to create a letter to inform the service station owners/operators when the promotion begins, how it will be advertised, what the promotion offers, and how they will use their equipment to offer and track this promotion An instruction booklet on where and how to place signs, how to update equipment, and how to manage card points will be attached to the letter. Noreen needs to prepare this booklet by gathering information from past promotional materials and then choosing only what she needs for this task. This letter needs to be distributed as soon as possible. There is much to be done. QUESTIONS a. What information must Noreen gather? b. Why is it so important that Noreen's letter be concise and accurate? c. What would be the best way to distribute this information to the service stations? d. What will the audience's general attitude be toward the message? e. How many key ideas are in this letter? How will Noreen emphasize them? YOUR TASK The station owners/operators need to know how and where to put up promotional signs and how to update point-of-sale machines and registers using key codes and sequences. Write two sets of instructions for the service stations-the first set will be for a reader who has never used that type of machine or provided a promotion before, and the second set will be for a reader who is familiar with that type of machine and has provided promotions in the past. Use your imagination. Briefly explain how your two audiences affect your instructions.
Expert Answer:
Answer rating: 100% (QA)
Step 1 Answering Questions a to e a Information Noreen Must Gather Details of the PetroGo promotion Guidelines for placing promotional signs Instructions on updating pointofsale machines and registers ... View the full answer
Related Book For
Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
Posted Date:
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