Step 1- Restate the customer segment i am targeting targeting.

Step 2 -  If needed, conduct more or different research on the target customer segment using credible sources  to discover how my chosen segment uses Electronic games and gambling and what they expect from them. It's very possible that I will find information that only indirectly affirms their expectations and uses.  

Step 3 - Interview at least five people who fall within my chosen segment. Ask them what words come to mind when I say Electronic gambling apps.

Step 4 - Use the information in Steps 2 and 3 to construct a schema. Though this obviously isn't  enough research to completely project the segment's comprehension of the Electronic games and gambling industry,  for the purposes of this assignment, assume that this information is complete.

Step 5 - In 2-3 well-written paragraphs, discuss the exemplars, prototypes, and opportunities for this market. Compare my findings to the positioning statement I created. Does positioning statement need to be changed or tweaked based on this week's analysis? Provide cited support for my analysis and conclusions.

Step 6 - Add one additional paragraph in which I recommend at least one type of comprehension influencer, how I will use it, and why I recommend it.

Step 7 - Next, include an updated positioning statement in the document created in Steps 5 and 6. Don't hand in the positioning statement as a separate document; 

Step 8 - At the end of the document, embed a JPG (printer scan or readable photo) of the schema I created based on my research and interviews.