Sue is working to set the price for her new product. She has heard a lot of pricing theory and asks you to tell her the minimum price she should set. You tell her that she should determine her minimum price as follows unless she wants to have a loss leader price in the beginning.

a. At least the cost of goods sold

b. At least the competitors’ average price

c. At least the perceived benefit

d. At least the True Economic Value

Answer rating: 100% (QA)

a At least the cost of goods sold Cost of Goods Sold COGS Meaning The cost of goods sold or COGS ref... View the full answer