When Penguin Catering Services first opened, the owner decided to target only events at resorts in its

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When Penguin Catering Services first opened, the owner decided to target only events at resorts in its geographic region. Penguin Catering was using a(n) _____ targeting strategy.

a. micro-marketing

b. differentiated

c. concentrated

d. benefit-driven

Related Book For answer-question

Mathematical Applications for the Management Life and Social Sciences

ISBN: 978-1305108042

11th edition

Authors: Ronald J. Harshbarger, James J. Reynolds

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Posted Date: Jan 02, 2021 06:51 AM

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When Penguin Catering Services first opened, the owner decided to target only events at resorts in its

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Mathematical Applications for the Management Life and Social Sciences

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